XOX partners Macpie in e-sports space

DIGITAL solutions provider XOX Bhd is now staring at the lucrative e-sports industry as its future earnings stream.

Backed by its huge mobile customer base, XOX has today entered into a collaboration with Macpie Bhd – a company specialising in events organisation and digital media management – to originate, organise and execute a mobile e-sports league which is the first of its kind in Malaysia.

By broadening its scope of digital content with the hosting of the XOX Unity Player Unknown BattleGround (PUBG) League, CEO Ng Kok Eng envisages the creation of an entire sub-ecosystem of revenue generation that leverages its existing mobile network, digital media, e-wallet and marketplace infrastructure.

“As a tech driven company, we acknowledge the solid growth of e-sports in recent years due to overwhelming participation from gamers all over the globe,” he noted in a media release.

“We want to be the go-to platform where gamers will come together and show their talents as well as experience the best digital advancement we offer.”

Through the XOX ecosystem, consumers will be exposed to exclusive brand collaboration with prominent brands, able to buy and sell products through XOX’s existing marketplace which will empower Malaysians to generate income amid the creation of a new economy.

Based on research by Statistica, the mobile gaming market in Malaysia is growing by 10% annually with an average revenue per user (ARPU) of US$17 per person and a captive audience aged between 25-34 year olds.

The forecast for 2020 is that the mobile gaming market will account for US$117 mil in revenue with approximately 6.5 million participants.

As a fulfilment agency for XOX, Macpie will look to make e-sports and digital events the cornerstone of its business to offset the loss of its traditional concerts and events management business due to the COVID-19 pandemic.

“We realise that due to the pandemic and the conditional control movement order in place, society has begun to adopt more digital entertainment platforms and e-sports events is an unique way to build content and develop digital presence to maintain consumer spending habits on event driven entertainment,” Macpie executive director Koo Kien Keat pointed out. – Nov 16, 2020

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