ADEASY, Malaysia’s leading adtech startup and Southeast Asia’s first online marketplace for offline advertisement space, has launched the #AdEasyJagaSME programme — an initiative to support small and medium enterprises (SMEs) amidst the Covid-19 crisis.
Chief operating officer and co-founder Therine Goh said the programme would provide visibility and help drive immediate revenue for SMEs via a one-stop webpage, which went live earlier this month.
“We thought about this initiative on April 6 and launched the webpage within three days.
“We want to do our bit to help SMEs, the backbone of the Malaysian economy, amidst this global crisis,” she said in a statement today.
Goh said the #AdEasyJagaSME initiative webpage allows SMEs to register themselves for free, and they can go live within 24 hours of signing up.
“The ‘support’ button on the webpage redirects users to the SMEs’ website or social page where they can browse and purchase products and services, while the ‘share’ button allows users to spread the word about an SME and give them a shoutout on social media,” she said.
As a one-stop destination listing SMEs across all consumer verticals, from parenting and education to entertainment and consumer goods, Goh said the initiative also benefits the public as they can easily browse for and purchase whatever they need from the relevant SMEs.
Furthermore, to prevent scammers and frauds from taking advantage of the pandemic to prey on unsuspecting consumers, AdEasy verifies all SMEs listed on the webpage, so customers can be assured of their safety when making purchases.
“Additionally, all purchases are done directly via the SME; AdEasy does not charge any additional commission or middleman fee,” she added.
Meanwhile CEO and co-founder Melissa Sim said AdEasy has partnered with Otomate Me to help SMEs that do not have an online presence.
“The OtoOrder form — an online order page — helps these businesses to receive orders directly from customers via WhatsApp.
“All customers need to do is select their item, fill in their contact information, click ‘submit’ and the business immediately receives a message with all the information in one go to help them quickly close the sale,” she said.
She added that AdEasy plans to continue running the #AdEasyJagaSME initiative even after the MCO ends, to help SMEs during the long recovery period. — April 29, 2020, Bernama