Samsung unveils next-gen screen technology

KUALA LUMPUR: Samsung Electronics has unveiled its latest lineup of MicroLED, QLED 8K and Lifestyle TVs, which combines next-generation screen technology with what it claims are unprecedented customisation capabilities.

In a statement, it said its 2020 lineups redefine immersion and revolutionise home integration with the introduction of new display sizes, 8K artificial intelligence (AI) upscaling capabilities, innovative display orientation technology and more.

The president of visual displays at Samsung Electronics, Jong-hee Han, said as lifestyles continue to evolve, the TV screen is evolving to provide consumers access to their favourite content and real-time information.

“As part of our vision of ‘Screens Everywhere,’ we are thrilled to deliver a more vivid and connected at-home viewing experience by incorporating AI-enabled features and 8K technology into our displays,” he  added.

According to the statement, consumers would now be able to personally experience how Samsung’s design and innovation engineering teams have reimagined the TV with the introduction of the 2020 lineup.

With 75 -,88-, 93- and 110-inch display sizes, MicroLED models are suited for a variety of homes and lifestyles and consumers could also connect multiple MicroLED panels together to create new combinations and adapt their TV for their specific space.

“MicroLED displays offer best-in-class picture quality. They deliver greater depth, better resolution, and higher clarity as well as a peak brightness of 5,000 nits.

“They also leverage upscaling abilities based on deep learning to deliver the highest-quality content, regardless of the source. The result is that these MicroLED displays provide an unparalleled sense of immersion for the at-home viewing experience” it added. – Jan 8, 2020 Bernama

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