A NEW policy paper by think tank DARE (Datametrics Research and Information Sdn Bhd) has estimated that Malaysia could reduce its cigarette smoking population by up to 1.35 million people by 2030 through tobacco harm reduction strategies.
This reduction could result in healthcare savings of RM2.47 bil over the same period, it said.
The findings are based on an analysis of harm-reduction strategies successfully implemented in countries such as the United Kingdom and New Zealand.
According to the report, if Malaysia adopts similar harm-reduction measures, between 155,000 and 294,000 smokers could quit smoking each year through vaping, resulting in a 3.2% to 6.1% decline in smoking prevalence annually.
However, the report cautions that punitive regulations, like a potential vape display ban, could derail these efforts.
“Countries like the UK and New Zealand have shown us the impact that harm-reduction strategies can have on public health,” DARE managing director Pankaj Kumar said.

“If we apply the same measures here, Malaysia could see a significant reduction in its smoking population, saving lives and cutting healthcare costs by billions.”
While highlighting the positive outcomes of the report, DARE also issued a cautionary note, urging the Malaysian government to reconsider any punitive regulations that could hinder harm-reduction efforts.
“Policies such as a vape display ban are counterproductive to the principles of harm reduction,” Pankaj stressed.
“Rather than helping smokers transition to less harmful alternatives, these measures may inadvertently push consumers back to cigarettes or start looking into the black market.
“Harm reduction strategies work best when less harmful alternatives are visible, accessible, and supported by clear public health messaging.”
DARE added that the government must address operational issues, such as setting clear guidelines on product content, nicotine levels, and safety standards.
The paper concludes that harm reduction can play a significant role in Malaysia’s journey toward a smoke-free society. However, achieving this requires thoughtful regulations that promote less harmful alternatives and discourage youth initiation.
“With clear guidelines and strong public education, Malaysia can replicate the successes seen in countries like the UK and New Zealand, reducing its smoking prevalence and easing the strain on the healthcare system,” Pankaj remarked. – Sept 27, 2024
Main image: Nicotex