THE trend of online shopping is placed in the spotlight once again as the reimplementation of the movement control order (MCO 2.0) started from Jan 13 – 26.
Data from e-commerce giant Shopee showed that there has been an increase in traffic on its platform as well as shopping activities.
This time around, unlike the first implementation of the MCO in March 2020, consumers are more focused on buying consumer tech goods and home improvement tools on top of the ever-growing demand of face masks, dry/processed food items as well as health and cleaning products.
Shopee regional managing director Ian Ho explained that the trend was likely because the people are more prepared with what to expect during the MCO.
“Unlike the previous MCO where daily essentials accounted for the bulk of the orders on our platform, this time round, the data revealed that Malaysians are also purchasing items to adapt to working and/or studying remotely as well as to spruce up the home,” he said.
Additionally, With the upcoming Chinese New Year celebrations, it seems that the festive shopping spirit remains undaunted. Products like ‘100 Plus’, ‘Chinese New Year decorations’, ‘bakkwa’, ‘bird’s nest’, ‘balone’, ‘Ox Family Matching T-shirts’ and ‘cheongsam’ appeared as the top 30 keyword searches amongst those celebrating CNY. – Jan 21, 2021
