MALAYSIA External Trade Development Corporation (MATRADE) has outlined 334 programmes in 2021 – of which 277 are exporters development (ED) and 57 are export promotion (EP).
Through these programmes, MATRADE plans to engage with 13,000 Malaysian companies to build the global resilience of these local companies, particularly in the post-COVID-19 recovery period.
The programmes are focused on the creation of more export champions in high-value sectors, the utilisation of digital platforms, inclusiveness, tapping on current market trends and forging strategic collaborations.
“MATRADE will focus on helping Malaysian companies to penetrate international markets during these challenging times,” its incoming CEO Mohd Mustafa Abdul Aziz pointed out.
The ED programmes, in particular, focus on equipping companies with the skills to develop a strategic advantage and promotes the values of sustainability as stipulated in the United Nations’ Sustainable Development Goals (SDGs).
It will be held throughout the year to enhance the export performance of Malaysian companies during the COVID-19 recovery period, focusing on Malaysia’s key export sectors such as food and beverages (F&B), services, building materials, lifestyle, oil and gas (O&G), aerospace, machinery and equipment, and medical and pharmaceutical, among others.
The EP programmes will include participation in international trade fairs and trade missions (export acceleration mission and trade & investment mission). MATRADE is set to continue adding value to its signature ED programmes which will take place all over Malaysia.
In addition to providing updated market insights, MATRADE will virtually link foreign buyers with Malaysian companies through its 46 overseas offices worldwide.
Given the challenging state of the global economy, MATRADE as the national trade promotion agency will ensure the competitive edge of Malaysian companies by empowering them with the right knowledge and market intelligence.
Come next year, MATRADE will be focusing on driving Malaysian small and medium enterprises (SMEs) and mid-tier companies (MTCs) to be more prepared in areas such as sustainability, digital transformation, internet of things (IoT), Industrial Revolution 4.0 and artificial intelligence (AI).
“This will be carried out through strategic engagements with the public and private sector in Malaysia and abroad to identify new export opportunities in both conventional and emerging sectors,” Mustafa said.
In addition to the roster of ED and EP programmes, MATRADE will be organising the 17th edition of Malaysia International Halal Showcase (MIHAS) from September 9 to 12 next year.
The iconic trade event promotes Malaysia as the top sourcing platforms for halal products and services worldwide.
Moving forward, MATRADE will continue working closely with other relevant ministries, agencies, trade associations, chambers of commerce and private sectors to ensure the global success of Malaysian companies. – Dec 29, 2020
