Maybank’s e-Angpao to connect families during movement restrictions

MAYBANK is expecting its e-Angpao adoption to rise by 100%, both in number and value, come this Lunar New Year, as Malaysians embrace digitalisation due to the movement control order (MCO).

“Due to the pandemic, the e-Angpao service provides our customers, who are unable to meet their families this Chinese New Year, a safe and convenient way to participate in the cherished tradition.

“We hope that the e-Angpao will be able to give them a sense of normalcy and a chance to bond with their families despite having to physically distance to keep everyone safe,” Maybank Community Financial Services Group CEO Datuk John Chong said, in a statement.

The scheme was launched last year, where a whopping 840,000 of its customers used the services at that time.

For this year, Chong said, Maybank expects to see close to 1.7 million e-Angpao transactions, amounting to over RM60 mil, to be sent by customers during the Chinese New Year.

For this year, the e-Angpao campaign is themed “MAE-KE IT ONG!”. Customers can send it to their family and friends by clicking on the e-Angpao icon, exclusively on the all-new app MAE by Maybank2u, from today until March 7.

The e-Angpao can be sent using two ways, via the e-Angpao icon on the MAE app, which are:

1) Using the ‘Send Money’ function for recipients with MAE app

2) Using the ‘Scan & Pay’ function, for recipients with a QR code-enabled banking app.

Customers who send a minimum of RM5 e-Angpao using the MAE app can also earn entries to participate in the “ALL SORTS OF ONG” campaign, where they stand a chance to win cash rewards, vouchers and prizes worth up to RM7 mil, with the grand prize being a RM3,000 cash reward. – Feb 8, 2021

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