MCIS Insurance Bhd continues to enhance its agency force with a focus on innovation, strategic growth and fostering a dynamic, collaborative environment within its ecosystem.
As the rapidly evolving insurance landscape presents new opportunities and challenges, MCIS Life has embarked on embracing innovation and agility to stay ahead of the competition, according to its chief agency officer Ahmad Zubir Aziz.
“Our strategy empowers agents with the necessary tools and relevant technologies by enabling them to offer ‘needs based’ personalised solutions that meet the diverse needs of our clients,” shared Zubir.
“By building a collaborative culture, we ensure our agents are equipped to deliver exceptional service and contribute to the sustainable growth of the company.”
“Moreover, we are committed to further nurturing our agent ecosystem by providing targeted training and skill development, thus ensuring they have the expertise needed to serve as trusted advisors.”
In tandem with this, MCIS Life is deepening its focus on more affluent market segments while maintaining its commitment to middle-income and underserved communities.
“Our agency force plays a key role to ensure that our customers receive tailored solutions that meet their unique needs, and we are continuously working to expand and strengthen this,” added Zubir.
As it is, MCIS Life’s agent recruitment strategy is focused on attracting top talent and cultivate a dynamic and collaborative environment.
Commitment to innovation
Through its expansion efforts, particularly in key regions, the company aims to broaden its reach by ensuring that life insurance protection is accessible to Malaysians from all walks of life.
In this regard, innovation lies at the heart of MCIS Life’s transformation with the life insurer embracing digital transformation to enhance both internal operations and client experience. Essentially, technology allows the group to remain agile and responsive to the ever-changing needs of its clients.
By leveraging data analytics, agents are now better equipped to offer more tailored advice which leads to improved customer satisfaction and strengthening the company’s competitive advantage.
Towards this end, MCIS Life’s strategic vision extends beyond operational improvements to focus on cultivating a culture of collaboration and leadership within the agency force.
One of the key initiatives in this effort is the Chairman’s Elite Club (CEC), a programme designed to recognise exceptional agents for their leadership, dedication, and achievements.
“The CEC offers agents valuable networking opportunities, expert mentorship and specialised training designed to ensure their continued success in an evolving marketplace,” noted Zubir.
Empowering agents for success
“With agents being the backbone of our company, we are committed to supporting them with the resources they need to succeed.”
Through structured training and development, MCIS Life is enhancing the capabilities of its agents while nurturing a culture of excellence and collaboration.
Additionally, the company has reviewed its financing scheme by making annual adjustments to ensure that agents are appropriately rewarded for their efforts.
With only 54% of Malaysians having life insurance protection as per the findings by the Life Insurance Association of Malaysia (LIAM), there is a significant opportunity for MCIS Life to increase insurance penetration.
“We aim to reach new customers while expanding our agent force’s capabilities,” enthused Zubir.
For now, MCIS Life’s dedication to customer service excellence, backed by a robust agent force and a forward-looking business strategy, positions it well to meet the diverse and evolving needs of Malaysians.
As the company embarks on this new chapter of expansion and innovation, it remains steadfast in its commitment to protecting the lives and futures of its customers. – Feb 18, 2025
