MICE event takes over Hilton to infuse wellness

FOLLOWING the launch of Hilton’s Sustainability MICE Series in 2022 with its focus on food sustainability, Hilton hosted the second installation of the series entitled “The Heart of Hospitality: Wellness”.

Over two days, delegates from the MICE (meetings, incentives, conferences, and events) industry experienced an immersive wellness journey at the DoubleTree by Hilton Putrajaya Lakeside. The showcase featured a thoughtfully curated selection of workshops focused on the “mind, body, and spirit”.

The event reinforced Hilton’s “Travel with Purpose” programme which offers meeting planners tools by infusing wellness into MICE events.

“As with every Hilton brand, we design each hotel with several options for our MICE customers, paired with Hilton’s responsible hospitality at the highest standards. As hoteliers, we recognise the value wellness brings to individuals.

“With recent world events, now more than ever, elements of body, mind and spirit are necessities, not luxury. Through this showcase, we are delighted to be leading the way in delivering exceptional guest experiences,” expressed Hilton Malaysia national director of sales Leo Lee.

Key elements of the experience included:

Intimate arrival space and hassle-free check-in

A dedicated space sets the tone and provides a serene environment for delegates to connect.

At the event, the executive lounge was transformed with healthy snacks, welcome drinks, and the signature DoubleTree cookie. This also served as the check-in area, giving participants extra time to network and get comfortable.

In-room experiences

Upon first entering their rooms, receiving the welcome note and package, to the turn-down service, “body, mind and spirit” wellness elements are thoughtfully dispersed. “Body” elements included a yoga mat, highlighting the Hilton pillow menu, nut snack, and fruits.

“Mind” elements included two different room mist scents and two curated spotify lists while “spirit” was the journaling experience with gratitude prompts.

Wellness workshops

Participants of Hilton MICE Sustainability Series: The Heart of Hospitality, Wellness together with Hilton Malaysia marketing and communications director Eugene Oelofse, DoubleTree Hilton Putrajaya Lakeside, Philippines, and Sri Lanka general manager Ian Barrow.

Invited coaches led sessions connected delegates with their inner selves.

Hansen Lee conducted a stress-reducing breathwork and movement exercise to invigorate the body post lunchtime with a sunrise yoga session overlooking the lake. Alex Tan taught a tool called “Disruptive Thinking” to motivate participants to be their best selves. Eugenie Chan, a certified coach in the scientifically-verified branding tool 23plusone, led a purpose-finding workshop while Coach Sarah Lian provided a sound healing experience.

Sustainable, local produce while the DoubleTree spa provider Mandara Spa gave 15-minute massages.

In December 2022, Hilton was recognised for Sustainability Leadership by Dow Jones Sustainability Indices (the most prestigious rankings for corporate sustainability performance) for the sixth time in a row.

Additionally, they picked up a Gold Medal designation by EcoVadis, the world’s largest and most trusted provider of business sustainability ratings.

Hilton is dedicated to advocating sustainable practices at MICE events held in their venues, ensuring greater peace of mind to sustainability advocates, as wellness continues to grow increasingly vital.

From spa therapy and meditative sessions to nutritious meals, incorporating wellness can elevate events and create a unique and unforgettable experience. — March 15, 2023

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