MALAYSIA’S home improvement retailer MR DIY Group (M) Bhd continues to raise eyebrows with plan afoot to open 35 new stores in seven states across the country in October alone.
The new stores will comprise 14 MR DIY, three MR DIY Express, six MR TOY and 12 MR DOLLAR stores, bringing the total number of stores across the group to 830.
This is indeed an impressive feat especially without any fear of ‘carnivorising’ its stores by virtue of their close proximity to one another.
“MR DIY is committed to taking our promise of ‘always low prices’ at convenient locations to even more Malaysians,” commented MR DIY Group’s vice president (marketing) Andy Chin.
“We realise that buying patterns have changed – consumers are shopping closer to home, and also looking for stores that can meet their need for a diverse range of products which is something we do very well with our 830 stores and close to 20,000 product types.
“These 35 new stores will allow more customers to access us more easily, and further drive the growth of our business.”
Of special interest to those living in rural areas would be the opening of three new MR DIY Express stores.
“MR DIY Express is our new store format specially designed for high-density locations and rural communities,” Chin pointed out. “Ranging from 2,000 sq ft to 3,000 sq ft in size, these stores are well-stocked with the everyday essentials the local communities need.”
According to Chin, the company uses stringent data analytics to identify buying trends in different locations, and then stock the stores accordingly to ensure customers find its modern retail format relevant and useful.
Chin also announced the launch of this year’s “Grand Opening Event” which will run the first two weekends in October at the new stores. This is the fourth time MR DIY Group is running such annual campaign. – Sept 30, 2021
