OVER the years, the property industry has not only witnessed a significant change to the complex process of homebuying.
As the main majority of Malaysians is equipped with limited access to homebuying education, Myra recently introduced its Homebuying Hub – a simple four-step process to ease the homebuying journey for first-time homebuyers – on its website.
Myra’s Homebuying Hub acts as an additional branch of education on their current website to focus on the other areas that homebuying holds and provide better, more informative and guided education.
“We started with what we could with the website, a simplified fun four-step journey that summarises the entire homeownership journey into layman terms,” Myra’s general manager Wendy Lim pointed out.
“After receiving positive responses, we began to think more about how we could improve the entire experience for a young homebuyer.”
Myra’s Homebuying Hub was created to solve two main problems – the lack of convenience and the thirst for knowledge. Firstly, Myra’s customers will be able to get the best, most seamless experience possible. Secondly, the information on the app closes the knowledge gap through education and awareness.
As exciting as it is to purchase a home for the first time, homebuyers will need to calculate installments, current repayments, interest rates and Debt Service Ratio (DSR) checking. In most instances, these tasks are done manually and written down on a piece of paper, inconveniencing homebuyers should they lose it and are unable to recall these important calculations.
Thus, Myra a property developer formally known as OIB Group, ensures their homebuying experience is smooth and educational for their homeowners with app features like online instalment calculators, DSR calculation rating, document submission guide and additional tips for homebuyers.
In the past, document collection for the purpose of loan applications was also a highly inefficient back-and-forth manual process for all parties involved.
Often having to make personal visits to the developer’s office to provide documents such as Employees’ Provident Fund (EPF) statements, EA form, income tax and more, young first-time homebuyers are likely to be overwhelmed by the load of documents that they need to prepare.
This app streamlines everything digitally and both parties will be able to skip the tedious manual liaising processes. In addition, an official receipt upon payment is issued.
Homebuyers, on the other hand, will enjoy having an easy point of reference for any documents that they will need to complete the booking, and at the same time, receive quick assistance from the Myra team throughout the journey to owning their home.
Ultimately, homebuyers and prospective homebuyers will have a digitally housed copy of all necessary documents that they would be able to refer to or download for their future usage and reference – even if they were to not proceed with their current Myra-booking or reconsider buying another home in the future.
“We want to build an entire Myra-ecosystem that every single individual who wishes to be a homebuyer, to look into anything related to homes or homebuying would come to. The booking app might be one of our first innovations, but it certainly would not be our last,” Lim added.
Set to be launched in January 2021, Myra’s Homebuying Hub will collect, store and handle personal information of individuals in accordance with the Personal Data Protection Act 2010 (PDPA) and has obtained SSL Certificate to ensure the security of every app user’s privacy. – Jan 26, 2021
