THE fastest-growing used automobile ecosystem in Malaysia, myTukar, has produced its first-ever festive brand film in honour of Eid al-Fitr, emphasising the value of love, understanding, and togetherness.
Titled ‘Drive’, the film tells the story of a father and son who are apart as the holiday season approaches.
Despite the son’s busy work schedule, the father is determined to bring them closer as he prepares for an Eid reunion under the pretext of fixing up their old car together. Will the son finally understand his father’s heart and go home to what matters?
“As a Malaysian, I know how important Raya is for all of us. And as a Malaysian brand, we want to highlight the true significance of Raya.
“It is our hope that this short film will resonate with all busy, hardworking Malaysians and remind us all to carve out time for our family members, not just during festive periods. During this time of the year, we are committed to safely bring countless families together as they balik kampung,” said myTukar CEO Derrick Eng.
Moreover, the festive film will also be released in Singapore, Indonesia and Thailand—markets that myTukar’s parent company, Carro, is present in.
According to Carro Creative director Simond Chew, kinship and love are important threads that bind us tightly and this homecoming story is one that is easily understood across the region.
“The journey to recognising the love that our family members have for us and vice versa takes more than just a drive home – it’s about the time and care that we intentionally carve out for each other,” he added.
The short film can be viewed on myTukar and Carro’s respective YouTube channels.
myTukar Hari Raya offers
Furthermore, customers can also look forward to a massive giveaway with prizes worth RM100,000, and discounts of up to RM27,000 off selected myTukar-certified cars from March 1 to May 19, 2023.
Five sets of all-inclusive trips for two to Seoul, South Korea, valued at RM11,600 each, as well as 11 brand-new Philips televisions and 300 petrol vouchers are among the prizes.
Other promotions include:
- 30% discount on whole-car spray paint services, complimentary headlamp coating with all rims resprayed worth RM800
- 50% discount on alignment and balancing services — April 5, 2023
