WOMAN goes through different stages in life from getting married to raising a family, which is seen as an important milestone and incredibly life changing. Therefore, having the best information from the start can help them ease through each meaningful moment in their lives.
Understanding this, Nuren group, Southeast Asia’s largest one-stop centre for female-centric content, community and commerce platforms aims to provide a holistic guide for women in the region and walk them through important moments in their life, including pregnancy and motherhood.
For that reason, Nuren group curated two platforms – Motherhood.com.my and Kelabmama.com– where women can find useful information about pregnancy and the subsequent journey of being a mother.
“Our platform makes it easy for women to access answers and relevant information about common issues related to a woman’s journey in life while conducting authentic exchanges and seeking support,” Nuren Group’s CEO and co-founder Petrina Goh said.
“Within female-centric communities, we feel that it is important for women to feel at ease when they talk about their parenting or pregnancy-related issues.”
Nuren group’s high-traffic media marketplaces
Furthermore, in a world of overwhelming internet advice and information, it is easy for mothers to get lost in a messy mix of options, opinions and parenting philosophy where some can be accurate, others may be conflicting.
“On top of that, these women can discover and shop for reliable and practical products for their everyday lives with our curated list of vendors and services to save time and energy when looking for the items that they need on the go,” Goh pointed out.
Motherhood.com.my, is a unique hybrid media marketplace platform which focuses on an English-speaking audience.
With over 500 brands across 90 categories that include local and international brands like Huggies, Drypers, Abbott, and Tommee Tippee, this site curates relevant content for mothers as well as mothers-to-be and an e-marketplace for brands to display a variety of baby-and parenting-related products available in Malaysia so that women can navigate through conception, pregnancy and parenting more smoothly.
Meanwhile, Nuren group’s Kelabmama.com is the fastest growing and largest urban Malay site for parents in Malaysia. This site has helped over 600,000 mothers yearly with useful parents- and baby-related information and resources as well as guidance to urban parents and parents-to-be in Bahasa Melayu. The site also serves mothers with nearly 5,000 listings of babysitters and confinement nannies and centres.
“We hope that our space gives women across the region a strong sense of openness, safety and empathy so that each of them is able to share their experiences in a worry-free manner,” Goh concluded. – Aug 10, 2021
