IN the past, house hunting or house buying is a long and stressful journey. Lack of information on properties made it hard for house buyers to make informed decision.
Gone are the days where you have to hop in your car to scope out the ‘for sale’ signs or searching (and circling) on the property listing page in the newspapers or to call up the real estate agent and rely solely on information shared by them.
With the lack of information on the property, many made the biggest purchase in their life, feeling mostly in the dark and many regretted their decisions.
Thanks to the evolution of technology, property searching and buying is now all right at the fingertips.
Over the years, there has been a rise in online platforms such as iProperty, PropertyGuru, iBilik, DurianProperty.com and Property Hunter, among others. These platforms offer Malaysians, especially the tech savvy millennials, a modern way to hunt for properties.
This is given comprehensive property data provided by these platforms will not only provide property buyers with informed information, it also helps to empower property agents.
Furthermore, these platforms not only provide listing on properties which are on sale but also those for rent. In addition, they equip searchers with not only the property location and prices, but also the facilities offered by the property (condominium and apartment) and nearby amenities.
These platforms also go through great extent to make sure it’s convenient and enable more informed buying, selling and renting decisions. It provides house hunters with a comprehensive view of subsale property price information and the latest transactions that are trusted and reliable.
Besides providing property data insights, it comes with a mortgage calculator for house buyer to calculate monthly house loan repayment, with estimation of principal and interest payment for a particular property.
As for iProperty, its platform comes with a home loan eligibility indicator helps to calculate and compare home loan options with up to 17 banks.
To help consumers discover new property deals through its “iProperty.com.my’s Great Property Deals”, it will feature at least three exclusive deals for each project such as homeownership campaign (HOC) projects, rent-to-own projects, special rebates, free memorandum of transfer (MOT), free legal fees on sales and purchase agreement (SPA) and more.
Meanwhile, despite the impact of COVID-19, property seekers in Malaysia continue to actively search for their dream home especially when they are homebound due to the movement control order (MCO).
For 2020, iProperty saw its property seeking audience grew 35% while Property Guru’s internal data showed an overall strong growth for leads generation with 22% year-on-year increase for total number of leads compared to 2019.
According to Google Trends, iProperty – with over 470,000 property listings – is the most preferred property site brand in Malaysia and has more than 5,000 articles to date for property seekers of all levels to learn about the property journey on its site.
PropertyGuru – which has close to 9,500 agent partners – is voted by consumers as Malaysia’s ‘Top Brand in Online Property Search’, recognised by Influential Brands, and deemed the ‘Largest Property Website’ by The Malaysia Book of Records. – Jan 28, 2021
