PERODUA has unveiled its first sustainable blueprint – the Perodua Smart Build – which includes nearly the entire Malaysian automotive supplier and dealer ecosystem.
Designed to thrust both itself and the industry towards greater globalisation in the future, the blueprint is deemed an evolution of what Perodua and the Malaysian automotive industry were originally set up to do – to create a sustainable and robust automotive ecosystem, according to Perodua president and CEO Datuk Zainal Abidin Ahmad.
Beyond that, Perodua Smart Build is also Perodua’s ‘Transformation 3.0’ as it builds upon its previous milestones.
Perodua began its first transformation phase in 2011 with an announcement that it will build the energy-efficient vehicle ecosystem, stop defect outflow, set up Perodua Global Manufacturing Sdn Bhd and change Perodua’s mindset to be quality conscious.
“Transformation 2.0 was to focus on customer satisfaction, organisational development and the fostering of unity within the entire Perodua Group of Companies,” Zainal pointed out.
“Now, we are at the third phase of transformation to ‘build’ a sustainable future for both Perodua and its partners to a point where we will be able to find our own niche in the automotive industry.”
Under ‘Transformation 3.0’, Perodua is working with its business partners to rationalise the gap in quality, cost and delivery within the automotive ecosystem and get the industry to be “in the right size”.
Zainal said Perodua will continue to leverage its close partnership with Daihatsu to realise Perodua Smart Build’s objective.
“Perodua Smart Build will be accomplished with the help of our shareholder, technology and technical partner Daihatsu Motor Company of Japan; and the Malaysian Government who had the foresight to create this ecosystem for the benefit of the country,” he noted.
According to Zainal, Perodua Smart Build is designed to help Perodua and the automotive ecosystem reap the benefits of the National Automotive Policy by making the industry more competitive and progressive.
Chief among the components of Perodua Smart Build are full product development by Perodua and its suppliers, the establishment of a first-class working culture and first-class thinking that will be able to contribute to the nation.
With a number of Malaysian suppliers are already part of Daihatsu’s global supply chain, Zainal said Perodua is working with the Ministry of International Trade and Industry to prepare more local suppliers to follow suit.
“We are also focusing more on developing our dealers, including strengthening their operations and guiding them towards the adoption of global best practices to further improve customer satisfaction,” he added. – Feb 16, 2021
