LOCAL compact car maker Perodua aims to sell 240,000 vehicles in 2021 – a 9% increase from the 220,163 units sold in 2020 – on the back of sustained strong demand for its existing models and the extension of the sales tax exemption announced by the Government recently.
Given the recent COVID-19 vaccine developments and all Perodua – the nation’s best-selling carmaker for 15 successive years – models continuing to be in demand, Perodua believes 2021 will be the year of recovery.
Of the 220,163 units sold in 2020, Perodua registered 66,330 Myvis, Axias (59,651), Bezzas (56,996), Aruz (22,494), Alzas (14,691) and one other model against a total industry volume (TIV) of 529,434 units, netting a 41.6% market share. By way of comparison, Perodua sold 240,341 vehicles in 2019.
With the estimated recovery of its sales volume, Perodua is expected to purchase a record RM6.5 bil worth of locally-sourced components in 2021.
“With 2020 ending better than previously expected for both Perodua and the industry, we are looking to increase our stock by boosting our production target to 272,000 vehicles this year – the highest in our history,” Perodua’s president and CEO Datuk Zainal Abidin Ahmad pointed out. “This increase will replenish our stock to ensure brisk delivery this year.”
Perodua’s 2021 production target represents a 23% increase over the 220,968 units manufactured in 2020, and with all its models having over 90% local parts content, the carmaker remains the biggest buyer of automotive components in Malaysia.
According to Zainal, Perodua expects its service intakes to grow 20% from 2 million units in 2020 to 2.4 million units in 2021 comprising both current and new customers.
Moving forward, Perodua will transform its approach in every aspect – be it in customer engagement, values or even our operations – especially in its sales arm, Perodua Sales Sdn Bhd.
“This approach called ‘Perodua Smart Build’ will revolutionise Perodua’s offerings while further improving the compact car company’s operational capabilities,” added Zainal. – Feb 3, 2021