Pop up: Delicious Taiwanese delights at 1Utama

DO you love the delectable Taiwanese pineapple tarts? What other Taiwanese delicacies do you know of?

The Bureau of Foreign Trade and the TAITRA (Taiwan External Trade Development Council) is leading 25 selected Taiwanese food & beverage companies to set up a Taiwan Food Tour Pop-Up Shop in 1Utama Shopping Centre from Oct 26 to 30, following the launch of “Taiwan Food Tour Go” in August.

Besides, visitors will have the chance to try some one hundred products and experience the different flavours of Taiwan.

Taiwan has long been famous for its teas, pineapple tarts and boba milk tea and therefore, this event is the perfect opportunity to discover the next big hit.

The products are divided into five main categories: health-boosting food, prepared food, condiments, beverages and snacks.

Featured products include iTi Superior Taste Award-winning Xiluo Datong Soy Sauce, Chien Hsiang Alkaline Water, and Yuan Long Tang teas; Taiwan’s leading exported sesame oil from Flavor Full, winter melon tea brick from Lao Tao Ke; 100% additive-free dried fruits from Chao Hsiang, Taiwanese rice cakes from Hahn Shyuan, agricultural products from Chen Jiah Juang; plant-based meat from Hoya Foods, as well as canned foods from Hung Chan Food.

Moreover, Taiwanese food is known for its focus on sustainability, natural ingredients, safety, freshness and wholesome good taste.

According to Taipei Economic and Cultural Office in Malaysia economic division director James Chang, Taiwan brings to the table diverse tastes and beautiful packaging.

“Food shows and booths for Taiwanese foods, vegetables and fruits are frequently held in supermarkets and malls across Malaysia, and the products are generally well-received by Malaysian consumers. There is long-term development potential of Taiwanese food products in Malaysia and plenty of business opportunities to be tapped,” said Chang.

Chang added that the organisers hope that this pop-up event will generate valuable feedback and references for Taiwanese companies thinking of venturing into the Malaysian market. He is confident that, like himself, many Malaysian consumers are looking forward to having more Taiwanese delicacies in Malaysia.

Furthermore, during the opening ceremony on Oct 27, cooking influencer Coco Lim demonstrated how she combines Taiwanese and Malaysian ingredients to whip up a mouth-watering spread of Taiwanese afternoon delights with a Malaysian twist.

Lim’s innovative creations include the caviar roti canai, Taiwanese-Nyonya fusion kueh flavoured with HomeBrown’s relish mixed nuts and multiple grain powder, ChenFarm pure passion fruit juice and Lao Tao Ke’s winter melon tea brick.

Other delicacies to enjoy include Taiwanese dried mango and red quinoa egg roll while sipping on iTi Superior Taste award-winning Taiwan oolong tea.

In addition to the tasting event, the organiser has also come up with a fun ring-toss game with attractive prizes to be won.

This five-day Taiwan Food Tour Pop-Up event is located at the first-floor centre court (old wing, near Hooga) at 1Utama Shopping Centre. For more information, visit the event website at: https://twfoodtour.focustaiwan.com.my/. – Oct 29, 2022

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