Sunway Property saw some RM200 mil worth of its properties being sold from its digital campaign, “Always With You”, in less than a month since the campaign’s rollout at the end of April during the movement control order (MCO) period.
Sunway Property managing director Sarena Cheah said the campaign was launched in response to the Covid-19 situation.
“The ‘Always With You’ campaign was launched in response to the feedback we had from customers who were still keen to own a home but were cautious of the economic conditions as a result of the pandemic.
“To minimise their risk for home ownership, we have included a voluntary exit plan as part of the campaign,” Cheah said in a statement on May 22.
Due to the pandemic, there are rising concerns on job security accompanied by uncertainties of the current situation.
As such, the voluntary exit plan is being put in place to allow customers to still purchase their dream home with an ease of mind as they are able to exit the purchase in the event of a loss of employment and obtain a refund.
The voluntary exit plan is also applicable in cases of disability or critical illness up to 12 months from the signing of the sales and purchase agreement or up to vacant possession, whichever is earlier.
During the campaign, homeowners are also able to enjoy a subsidy of up to RM50,000, interest-free instalment plan of up to 24 months, a flexi financing scheme to cater to different customer needs and opt for a guaranteed loan up to 95% by Sunway.
Cheah added that the digital campaign was launched in tandem with the shift in customer behaviour as a result of the MCO, and Sunway Property will continue to focus on social media and online digital marketing channels to reach out to interested buyers.
“As consumers shifted their purchases online during the MCO, we had doubled up our customer engagement online, interacting with our customers through virtual tours, live chats and other digital channels.
“During our engagement with them, some of our customers highlighted their concerns about uncertainty yet are increasingly aware of the need to have well-built and well-designed homes, and the importance of homes as safe havens as they are spending more time at home because of the pandemic.”
“As a result of the campaign, purchasers have snapped up RM200 mil worth of properties, signalling to us that the demand is still strong. And for that, we have our home purchasers to thank, for their trust in our brand,” she said.
The campaign includes Sunway Property’s latest properties including seven developments in the Klang Valley (Sunway GEOLake Condo and Townhouse, Sunway Gandaria, Sunway Avila, Infiniti 3, Sunway Serene and Sunway Subang), one in Ipoh (Sunway Onsen Suites), three in Penang (Sunway Cassia Semi-D and Terrace and Sunway Wellesley), and five in Johor (Sunway Citrine Lakehomes, Sunway Citrine Residences, Sunway Emerald Residence, Sunway GRID Residence, and Sunway Lenang Heights). - May 22, 2020