Proton Edar gets a new CEO to help drive up sales

KUALA LUMPUR: Proton Holdings Bhd has appointed Roslan Abdullah as vice president, sales and marketing as well as CEO of Proton Edar Sdn Bhd effective today.

Proton Edar is a wholly-owned subsidiary of Proton involved in the distribution of Proton cars and providing sales and after sales services to customers.

In a statement, Proton said Roslan has close to three decades in the automotive sector.

“His stint in the industry covered finance, operations and sales roles. Prior to his move to Proton, the finance and accountancy degree holder from the University of Brighton, UK, oversaw the operations of DRB-Hicom Defence Technologies Sdn Bhd (Deftech),” it added. – June 1, 2020, Bernama

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