Rakuten Trade taps millennial retail investors with digital trading insights

WITH retailers on Bursa Malaysia continue to drum up both the volume and value on Bursa Malaysia, Rakuten Trade Sdn Bhd has made the right business decision to introduce a marketplace with licensed and experienced analysts providing trading ideas, insights, and intelligence to support the growing number of digital retail investors.

Vincent Lau

Leveraging social media sites, the new division – Equity Sales (ES) – will exclusively generate thematic stock ideas and independent insights as a means to provide expert information that can cater to diverse retail investors, many of whom are made up of millennials with different levels of trading experience.

In tandem with its expansion plan, Rakuten Trade has announced the appointment of Vincent Lau to the newly created role of head of equity sales effective January 2021.

A pioneer member of Rakuten Trade, Lau has over 20 years of noteworthy experience in equities, corporate finance and investment banking from various local and foreign financial institutions in Malaysia. He also holds a Capital Markets Services Representative License for Investment Advice issued by the Securities Commission (SC).

“We created the (new) division in view of the changing landscape where more new retail investors are entering the market,” commented Rakutem Trade CEO Kazumasa Mise.

“However, there is a surge in non-licensed individuals as well as social media forums that are not monitored or moderated by licensed individuals or investment firms.

“It is important that trading information is backed by licensed experts to ensure there is no misleading information.”

After all, the SC has cautioned the investing public against dealing with unlicensed investment advisers as they could be defrauded or used as part of a market manipulation scheme.

Investors are further reminded to verify the licensing status of platforms, companies and individuals offering capital market services or products including the provision of investment advice, before making any investment decision.

In his most recent role as vice-president of the Rakuten Research Team, Lau was responsible for stock and market analysis coverage. Prior to joining the fully digital equities broker, he was the head of foreign equity sales (research) at Kenanga Investment Bank Bhd.

The ES Division currently uses its Telegram channel – Rakuten Trade Ideas – which is open to the public to deliver daily trading ideas, insights, intelligence and announcements of upcoming corporate webinars.

To date, the division has hosted over 20 public listed company webinars. These webinars provide direct corporate access to their management about their business outlook and prospects so that retail investors can make informed investing decisions.

Rakuten Trade also manages its own Facebook group – RakuRanger Community – which is moderated by licensed staff from the Rakuten Trade Research team, exclusively for its own clients. It aims to draw discussions from previously unmonitored platforms onto a singular monitored one. – March 17, 2021

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