NATION-BUILDING is a key priority for SAP Malaysia as the company is aiming to elevate Malaysia’s overall competitiveness in a post-pandemic world.
SAP Malaysia’s managing director Hong Kok Cheong said that the company would continue to be supportive of technology’s role for Malaysia to realise sustainable growth.
“Our focus predominantly centres around upskilling and youth employment together with local businesses readiness for Industrial Revolution 4.0 (IR4.0) along with the transition to intelligent technologies on the cloud,” said Hong during the company’s event to commemorate its 30th anniversary in Malaysia.
SAP Malaysia’s nation-building efforts include its collaboration with Malaysia Digital Economy Corporation (MDEC) on the MyUniAlliance programme which provides training for around 3,000 students per year transcending some 18 higher learning institutes, including two foreign universities.

“SAP is today one of the world’s largest providers of enterprise application software with the broadest portfolio of modular and suite solutions available on premise, in the cloud and hybrid. As such, we are in a strong position to help realise greater competitiveness for Malaysia especially in today’s era of IR4.0,” added Hong.
The guest-of-honour at the event was Germany’s ambassador to Malaysia Dr Peter Blomeyer. Also present at the event was Malaysian-German Chamber of Commerce and Industry (MGCC) CEO Mr Daniel Bernbeck who praised SAP Malaysia for its efforts in empowering local businesses with latest technologies such as artificial intelligence, machine learning, advanced analytics and the Internet-of-Things.
“These technologies go a long way in elevating competitiveness within today’s digital economy and they enable businesses to be better prepared for the Fourth Industrial Revolution,” noted Bernbeck.
He also encouraged local businesses to make the transition to becoming ‘intelligent enterprises’.
“By becoming intelligent enterprises, businesses can do more with less, deliver best-in-class customer experience, build resilient supply chains, while inventing new business models and revenue streams,” added Bernbeck.
Meanwhile, Hong said that SAP’s mission in Malaysia is deeply aligned with the sustainability goal outlined within the 12th Malaysian Plan (12MP). Under the 12MP, the goal is for Malaysia to become carbon-neutral as early as 2050 with carbon pricing and carbon tax to be introduced.
“All these aspects – social, environmental, and economic activities and performance – are inter-related with each aspect impacting the others. Hence, our efforts focus on helping to create a sustainable future for Malaysia, our customers and society at large,” said Hong.
“SAP’s data-driven approach lets businesses embed sustainability comprehensively to gain actionable insights across the value chain to enable companies to transition to low-carbon business processes. This way, businesses can proactively identify the carbon impact at the beginning of the product lifecycle instead of reactively after a product has been produced.” – March 26, 2022