THE business world is ever-changing. New enterprises are established every day, offering the latest innovations and technological advances.
Business-to-business and business-to-consumers interactions influence market trends; transactions fuel global economic growth.
However, the world as we knew it has changed dramatically since the outbreak of COVID-19.
All education institutions were shut down across the world, international borders were closed, and many once-thriving businesses were forced to halve or completely halted their operations during what was dubbed as the “Great Lockdown”.
The magnitude and speed of collapse in face-to-face activity had both large and small companies in ‘survival of the fittest’ mode as they move their business online in the new normal for nearly two years.
Challenges, discoveries and lessons learned during the pandemic opened the floor for discussions and exchange of ideas among academics, researchers, policymakers and practitioners during the SEGi International Conference of Business, Environment, Sustainability and Technology (SiBEST 2022).
Organised for the first time by the Graduate School of Business of SEGi University on Aug 10, 2022, SiBEST 2022 aimed to encourage research and projects among institutions of higher learning and industries in “Revitalising & Rebuilding Towards Sustainability Development”, the theme of the one-day virtual conference.
“SEGi is proud to play host to esteemed local and international fellow academics, industry experts and postgraduate students in our inaugural conference on such a global scale,” said SEGi University & Colleges managing director Stella Lau.
“SiBEST is the perfect platform for scholars and industries to debate and disseminate their research findings with global thinking and local context.
“Constructive feedback shared during the conference will not only enhance industry-academic partnerships but also help accelerate the formulation of sustainable development strategies to rebuild businesses in line with the United Nations’ Sustainable Development Goals 2030 (SDGs).”
SiBEST was organised in collaboration with MAHSA University (Malaysia), Sambalpur University (India), Burapha University (Thailand) and Emerald Group Publishing (United Kingdom).
Lau further shared that the conference was well-received, attracting about 300 participants worldwide.
A total of 43 research papers were submitted and presented in five segments, namely Business and Management; Accounting and Finance; Entrepreneurship; Marketing, Technology and Creative Media; Other Business or Social Science related areas.
Winning papers will be submitted to Global Business and Management Research Journal (GBMR), selected SCOPUS- and WOS-indexed journals.
SEGi University is recognised as an Outstanding QS 5 Stars Plus University (for the assessment year 2022 – 2024).
Renowned for its 45 years of excellence, SEGi has a strong presence in the local and international higher education arenas and remains committed to placing quality education within reach of willing minds and natural talents. This is in line with its brand promise “The Best In You, Made Possible”.
SEGi’s active role and continuous contributions to transforming the world’s academic education landscape have placed the group of higher education institutions as one of only 20 universities worldwide and one of only two Malaysian universities to achieve an overall QS 5 Stars Plus Rating.
SEGi attained QS 5 Stars rating in eight evaluations, including Internationalisation, Academic Development and Inclusiveness.
For more information about all the programmes available at SEGi, visit www.segi.edu.my. – Sept 1, 2022
