CONTRARY to popular belief, the re-opening of the Malaysian economy has failed to dent interest or slow down e-commerce demand.
In fact, Shopee has wrapped up its most successful 11.11 Big Sale with more Malaysians able to enjoy exclusive deals, bigger savings, and the widest variety on the platform.
On Nov 11, Shopee users in Malaysia continued to stock up on groceries such as Milo, cereal, instant noodles and fresh fruits and vegetables. More than 1.8 million home improvement and decoration products were also sold on Shopee.
With Malaysians resuming their out-of-home activities, health and personal care supplies on Shopee such as face masks continue to be one of the top products purchased.
The product recorded a sell-out of more than 13 million pieces whereas COVID-19 test kits saw close to 30,000 units sold on Nov 11 as Malaysians are reminded of their responsibilities to ensure their own safety as well as others around them.
Shopee saw the same robust support for its 11.11 Big Sale across the region. Over 2 billion items were bought throughout the festival period, smashing Shopee’s previous record set in 2020.
Excitement peaked on Nov 11 with visits spiking 5.5 times in the first two hours compared to an average day.
“The digital economy and e-commerce continue to present many opportunities for growth,” commented Shopee’s chief operating officer Terence Pang. “We want to enable more people to benefit from this growth by increasing e-commerce adoption while helping more consumers and businesses come online and connecting them with one another.”
In fact, the 11.11 Big Sale has encouraged more people to access and enjoy the benefits of online shopping, particularly those outside major cities where digital awareness has been relatively lower.
Across the region, a five-time increase was noted in the number of shoppers from rural and smaller towns, while ShopeePay transactions outside big cities grew nine times from an average day as users pay for their Shopee orders seamlessly.
For businesses in the region, the 11.11 Big Sale was a springboard for growth and recovery. Local sellers benefitted from the spike in shopping activity with those joining 11.11 for the first time saw their orders on Nov 11 soared 18 times compared to an average day. – Nov 19, 2021
