SIGNATURE Malaysia, the nation’s leading total home and living solutions provider, has unveiled its Signature HomeFest 2025 – a bold, seven-weekend lifestyle campaign to homeowners across the country.
The launch at its flagship Store in Kota Damansara yesterday (June 4) also marked the beginning of Signature Malaysia’s attempt to enter the Malaysian Book of Records for the Biggest Home and Living Showcase Campaign held in Malaysia.
At the event, Amelia Henderson was also made Signature Malaysia’s Brand Ambassador with Datuk Chef Wan as Signature Malaysia’s Celebrity Chef. Both personalities will play key roles in bringing the brand’s vision to life.
Additionally, Signature Malaysia also unveiled its latest design concept – Soft Minima – a warm and refined approach to minimalism that sets the tone for the brand’s evolving design philosophy.
The Signature Malaysia Flagship Store will also unveil curated brand zones by CrownLivin, Baagus, Floor+ and Rubine alongside showcases from over 100 home and living brands, thus offering Malaysians a fully immersive and inspiring home transformation experience.
“Signature HomeFest 2025 is more than a campaign; it is our way of sharing Signature Malaysia’s design values with Malaysians,” commented Signature International Bhd’s group CEO K.S. Lau.
“As a total home and living solutions provider, we want to walk alongside our customers throughout their entire home journey. This means by not only offering great products but also building experiences, offering expert guidance and creating design concepts that reflect the way people live today.”
Lau went on to explain how this vision is brought to life through the brand’s latest Soft Minima design philosophy.
“Our new concept, Soft Minima isn’t about having less; it’s about living more intentionally. This new concept invites nature in, using gentle textures, warm palettes and thoughtful layout planning to support well-being and create a true sense of sanctuary at home.”
Spanning every weekend from June 4 to July 20, Signature HomeFest 2025 will take place in Signature Malaysia showrooms nationwide with key exhibition hubs in Johor, the Klang Valley, and Ipoh.
As part of the campaign, Signature Malaysia has curated an expansive calendar of activities across Malaysia:
- Signature Nationwide Sale (June 4-July 20): With every RM10,000 spent on built-in cabinetry, customers will receive complimentary home and living products such as home furniture, bedding, kitchen appliances, home appliances, cash rebates and more with over 25 curated gifts to choose from;
- Signature Warehouse Sale (June 12-15): Held at the Signature Malaysia Flagship Store in Kota Damansara, this four-day event will feature RM1 deals with a minimum purchase up to 90% off select items;
- Signature HomeFest Celebration Weekend (June 14-15): A vibrant family-friendly affair featuring live cooking demo by Datuk Chef Wan, Serai Pizza Decorating Workshop, Global Art Kids Colouring Contest, Astro Didi and Friends Meet-&-Greet sessions, among others; and
- Brand Day Weekends Sale: Throughout Signature HomeFest 2025, selected Signature Malaysia flagship store will host themed Brand Day weekends, spotlighting Signature Malaysia’s key partner brands through curated experiences, exclusive product highlights and engaging in-store activations. – June 5, 2026
