SIGNATURE, the nation’s leading total home and living solutions provider, has today (Oct 2) unveiled its two-month long 31st anniversary campaign (Oct 1-Npv 30) at its flagship store in Kota Damansara, Selangor.
This milestone celebration is headlined by unveiling of Signature’s Anggun Heritage Collection, the introduction of actress-singer Diana Danielle as brand celebrity and launch of the Signature Product Experience Zone (PEZ) – an immersive hub to re-define modern living which is Malaysia’s first.
These highlights are further elevated by the debut of Kingsdown’s BedMatch™ mattress diagnostic system – a strategic partnership with RHB Bank – and a nationwide calendar of sales, events and roadshows throughout October and November.
At the heart of the campaign is the Anggun Heritage Collection which is inspired by Malaysian artistry.
Blending tradition with contemporary living, the collection draws from cultural design elements such as arches, motif tiles, rattan-textured accents, mirrors and soothing ash green and sage palettes.
These nostalgic touches are complemented by modern innovations including smart storage systems and ergonomic lift technologies.
“Unlike typical heritage-inspired interiors, the Anggun Heritage Collection refines and re-imagines tradition for today’s lifestyle,” commented Signature International Bhd’s group CEO K.S. Lau.
“More importantly, it represents our 31-year journey of design and product innovation – a journey that continues to honour our cultural identity while shaping the future of Malaysian homes.
“This milestone reflects our vision of creating spaces that seamlessly blend heritage, modernity and aspiration for generations to come.”
Another major highlight is the opening of Signature’s PEZ whereby homeowners and designers can explore live kitchen, wardrobes, material palettes and smart storage systems in a hands-on environment.
More than a showcase, the PEZ can double up as a training ground, knowledge hub and collaboration space, transforming the retail journey into a discovery-led experience.
This immersive and interactive space also brings together premium materials and fittings from Signature’s trusted global partners – Sesa, Interprint, Blum, Hafele, Kessebohmer, Atlas Plan and DuPont – all thoughtfully integrated into Signature’s designs to inspire and elevate modern living experience.
“As Malaysia’s first fully interactive home & living lifestyle hub, our PEZ embodies Signature’s 31 years of product innovation and commitment to re-shaping the way homeowners and designers experience interior spaces,” enthuses Lau.
“With this milestone, we go beyond showcasing products to creating immersive journeys that spark ideas, empower choices and set new benchmarks for the industry.” – Oct 2, 2025
