SMTRACK Bhd, a provider of radio frequency identity (RFID) tag and other tagging solutions, has sealed a strategic partnership with Tonic Wellness (Pvt) Ltd, a leading Sri Lankan spa operator, which will enhance the offerings of its wellness centre at Mid Valley in Kuala Lumpur.
Under the deal entered into with its 30%-owned subsidiary V Ultimate Sdn Bhd, Tonic Wellness will assume operational control of the centre by introducing its internationally recognised spa management expertise and holistic wellness offerings.
This includes implementing new standard operating procedures (SOPs), service packages and pricing for all massage and wellness services.
The massage wellness centre will benefit from Tonic Wellness’s proven expertise in delivering premium spa treatments, holistic therapies and personalised wellness experiences.
Founded by UK entrepreneur David William Swannell who brings a wealth of business acumen and strategic vision, and spa operations expert Ruby Tolentino Sanches who is known for her hands-on approach in creating serene and rejuvenating wellness environments, Tonic Wellness has established a strong reputation in Sri Lanka’s spa industry.
“We are excited to bring our expertise in spa management and wellness services to Malaysia through this partnership with V Ultimate,” commented Swannell.
“Our vision is to transform the wellness centre into a sanctuary of rejuvenation and relaxation by setting new standards for wellness experiences in the region.
“By blending our holistic approach with V Ultimate’s established presence, we aim to create a truly unique and enriching experience for every guest.”
In the long run, this partnership aligns with SMTrack’s strategic objective to diversify its business portfolio beyond its core track and trace solutions and air cargo freight operations.
Its entry into the wellness sector through V Ultimate represents a forward-thinking approach to capturing new market opportunities and enhancing revenue streams.
SMTrack deputy executive chairman Datuk Azmi Osman described the group’s collaboration with Tonic Wellness as a testament “to our commitment in delivering excellence and value across our diversified business operations”.
“By partnering with industry veterans like Swannell and Sanches, we’re confident that our wellness centre will set new benchmarks in wellness services by offering an unparalleled experience to our clients,” he envisages.
“This partnership also opens the door to future expansions by further strengthening our position in the wellness industry. This move reflects SMTrack’s adaptive business strategy, focusing on growth, sustainability and long-term shareholder value creation.”
At the close of today’s (March 3) trading, SMTrack was unchanged at 1.5 sen with 80,000 shares traded, thus valuing the company at RM20 mil. – March 3, 2025
