SUPRATECHNIC (M) Sdn Bhd, Malaysia’s premier distributor of marine engines, hardware and related maritime services, has today (July 1) sealed an exclusive distribution agreement with Hangzhou Hidea Power Machinery Co Ltd, China’s foremost and leading outboard motor manufacturer.
Today’s agreement grants the wholly-owned indirect subsidiary of Singapore Mainboard-listed USP Group Ltd sole distribution rights for Hidea’s full range of outboard motors, parts and accessories across Malaysia and Singapore.
Under this strategic partnership, Hidea will provide comprehensive technical training and spare parts support, thus ensuring robust servicing readiness and excellent customer support across Supratechnic’s extensive service network.
“We are honoured to partner exclusively with Hidea, a brand that embodies engineering excellence, environmental sustainability and cost-efficiency,” commented Supratechnic’s CEO Melvin Tan.
“This collaboration not only strengthens our market position but also empowers us to deliver broader, more innovative marine options across Malaysia and Singapore while being supported by superior after-sales service and technical expertise.”
Hidea currently operates one of the world’s most advanced marine engine manufacturing facilities in Hangzhou, China.
Known for its pioneering anti-corrosion technology, robotic automation systems and high production consistency, Hidea exports over 70% of its 100,000-unit annual output to more than 80 countries, including Europe, North America and Australia.
All its products meet international standards and certifications including ISO9001, EU CE and US EPA.
The Supratechnic-Hidea partnership entails strategic co-branded marketing opportunities and joint participation in national marine expos to enhance Hidea’s visibility in the region.
Towards this end, Supratechnic will immediately roll out internal training sessions for its sales and technical teams, implement a nationwide launch campaign aligned with the agreement’s effective date as well as coordinate logistics, stock planning and branch allocations based on projected demand.
Meanwhile, Hidea’s founder & executive chairman Zheng Huali is proud to partner with Supratechnic which he described as “one of Southeast Asia’s most established and trusted marine distributors”.
“Their deep market knowledge and strong after-sales infrastructure make them an ideal partner as we expand our footprint in Malaysia and Singapore,” envisages Zheng.
“At Hidea, we’re committed to delivering highly stable commercial outboard motors, exceptional service and cost-effective high-horsepower models which are engineered to perform reliably in the region’s demanding marine conditions.” – July 1, 2025
