SUPRATECHNIC (M) Sdn Bhd, Malaysia’s premier distributor of marine engines, hardware and related maritime services, has today (June 24) been appointed as the official dealer for Honda Marine in the states of Johor, Malacca and Pahang.
The appointment of the wholly owned indirect subsidiary of Singapore Mainboard-listed USP Group Ltd follows a strategic partnership agreement sealed with Victormax Sdn Bhd, the official Honda Marine distributor in Malaysia.
Under the dealership agreement, Supratechnic will retail Honda Marine’s high-performance outboard engines, genuine spare parts, marine accessories as well as VMTec engine oils in Johor, Malacca and Pahang through its strategically located branches in Muar (Johor) and Kuantan (Pahang).
“We are delighted to add Honda Marine which is globally respected for its superior durability, performance and engineering excellence to our premium portfolio of marine solutions,” commented Supratechnic’s chief operating officer Lim Boon Sue.
“This dealership underscores our commitment to providing our customers with world-class products backed by outstanding after-sales service and comprehensive warranty support.”
In a nutshell, the partnership with Honda Marine strengthens Supratechnic’s capability to offer professional installation, dedicated aftersales support and robust warranty programmes, and ensures customers enjoy an exceptional Honda ownership experience.
The partners will jointly implement marketing campaigns, regional promotional activities and targeted dealer engagement initiatives with the aim to drive increased brand visibility and strengthen market penetration throughout Johor, Malacca, and Pahang.
“The partnership will align our businesses with future trends, sustainability goals and also to achieve long-term objectives of gaining market share and strengthening brand reputation in the region,” applauded Victormax’s general manager Chan Chung Fai.
Established in 1968. Supratechnic (M) Sdn Bhd is a wholly owned subsidiary of Singapore-based Supratechnic Pte Ltd which is indirectly owned by USP Group Ltd, a company incorporated in 2004 and listed on the Mainboard of the Singapore Exchange (SGX) since 2007.
This latest dealership complements Supratechnic’s distribution of renowned brands and further strengthens its market leadership and commitment to delivering innovative marine solutions tailored for commercial operators and recreational boaters. – June 24, 2025
