SUPRATECHNIC Pte Ltd, an indirect subsidiary of Singapore Exchange (SGX) Mainboard-listed USP Group Ltd, has revealed that its Indonesian affiliate PT Supratechnic Instrumentasi Indonesia has been appointed as a nationwide distributor for IQAir in Indonesia.
The appointment was formalised at INCEN AG’s Swiss headquarters in Staad, Switzerland in the presence of INCEN AG’s CEO Jens Hammes and of Supratechnic’s CEO Melvin Tan.
INCEN AG (IQAir International) is the international distributor and sales arm for IQAir high-performance air purifiers and air quality monitors while Supratechnic is a leading regional distributor of calibration, instrumentation, healthcare and marine solutions.
The appointment elevates a long-standing relationship. Since 2016, Supratechnic Indonesia has built IQAir’s presence across residential, commercial and institutional segments in Indonesia by developing the technical depth, service infrastructure and trade relationships required to represent a clinical-grade Swiss brand at scale.
The new nationwide appointment formalises that foundation by authorising Supratechnic Indonesia to further advance market development across Indonesia from its Jakarta distribution base.
The Indonesia appointment follows Supratechnic’s sole nationwide distributorship of IQAir products in Singapore since April 14 this year.
Poor indoor air quality
Together, the two appointments grant the Supratechnic group authorised distribution of selected IQAir products across Southeast Asia’s leading commercial hub and its largest consumer market, hence anchoring Supratechnic’s strategic expansion into the clean-air healthcare sector.
“Securing nationwide rights in both Singapore and Indonesia is a transformative milestone for the Supratechnic group,” enthused Supratechnic’s Tan.
“Our Indonesian team has earned this appointment through a decade of disciplined execution, and the trust INCEN AG has placed in us reflects the infrastructure we’ve built together.”
Added Tan: “Clean indoor air is rapidly becoming a non-negotiable standard for homes, hospitals, schools, and workplaces across Southeast Asia.
“We are privileged to bring IQAir’s hospital-trusted technology to Indonesian consumers and institutions with the service depth and integrity the brand deserves. As it is, Indonesia faces one of Southeast Asia’s most acute indoor air quality burdens.”
Jakarta consistently ranks among the most polluted major capitals globally with nationwide challenges being vehicular emissions, transboundary haze, volatile organic compounds from a rapid urban renovation cycle and rising pet ownership in dense urban housing,
Against this backdrop, the Indonesian air purifier market is expanding rapidly. Valued at US$147.99 mil in 2024, the market which is compounding at an 18.53% annual growth rate is projected to reach US$410.48 mil by 2030, according to research outfit Research and Markets.
As nationwide distributor, Supratechnic Indonesia is uniquely positioned to serve the clinical-grade and ultra-premium segments of this expanding addressable market.
Alongside the nationwide distributorship appointment, Supratechnic confirmed that its Suprayi platform – the dedicated IQAir e-commerce and advisory channel launched in Singapore in April 2026 – will be introduced in Indonesia within this year.
Operated directly by Supratechnic Indonesia, Suprayi.com Indonesia will offer Indonesian consumers and institutions the assurance of genuine IQAir products, local warranty coverage, expert technical advisory and authorised after-sales service.
Corporate and institutional clients requiring bulk procurement or detailed technical specification support will have direct access to Supratechnic Indonesia’s specialist team through the platform. – April 29, 2026
