Sync Ventures to provide value-added services to Edumetro

HCK Capital Group (HCK) has recently signed a memorandum of understanding (MOU) with property management and hospitality services provider Sync Ventures Sdn Bhd (Sync) to handle the lifestyle spaces of its New Duo units at the Edumetro projects in USJ1.  

Specialising in short-term leases, Sync will be tasked to handle the daily operations and upkeep of designated New Duo units, covering marketing, maintenance, utilities and much more.  

“Having Sync on board as our service provider partner will essentially allow owners a headache-free ownership experience,” said HCK Group executive director for Growth and Alliances Datuk Joseph Hii who was on hand to sign the MOU. 

“Potential buyers and owners can rest easy knowing that their investments are in good hands. They will not have to worry about dealing with tenants, renovations or any of other responsibilities normally associated with being a landlord.”  

Hii acknowledged that the property market is still coming to grips with the post-pandemic fallout hence HCK is doing everything possible to boost the marketability of its properties.  

“We understand that the post-pandemic economic climate is tough, so we are looking at ways to make ownership of the New Duo more attractive,” he explained.  

“Having the option of a reputable company like Sync take care of everything will definitely appeal to a number of buyers.”  

Hii also revealed that HCK was in the midst of adding similar service providers for all units at Edumetro as well as all other ongoing and future projects and firmly believes that such value-added components will further enhance the marketability of HCK properties.  

Signing the MOU on behalf of Sync was co-founder Eric Wong who pointed out that his company will provide services covering unit design, interior decoration, tenant check in-out, round-the-clock customer service as well as laundry services.   

Owners wishing to engage Sync’s services will have two options – short-term rental profit-sharing or pay a predetermined management fee based on percentage of rental income. 

The Edumetro project has also recently received much positive news further boosting its marketability.  

There was the recent announcement that SEGi University and College will open a campus at the Edumetro site as the anchor tenant of the “education city” themed development.  

This move was met with positive market sentiment as the massive student footfall will enhance the rental prospects of retail and lifestyle units at Edumetro.  

The entire locale also received a significant boost when it was announced that HCK is to take over the stalled Remix 1 project located adjacent to Edumetro. This has greatly enhanced the attractiveness of Edumetro to property investors. 

To find out more about Edumetro, please call 03-7890 1313. – Oct 7, 2022 

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