IN its efforts to continuously provide Malaysians fresh flavours from the Land Down Under, Taste Australia is bringing in a range of cherries and summerfruits to local shores, including peaches, nectarines, apricots and plums.
Known for their nutritional properties and sweet flavour, Australian cherries and summerfruits are farmed in accordance with Australia’s stringent processes, ensuring that only the highest quality of fruits are exported to Malaysia.
With the launch of these tasty treats, Australian Trade and Investment Commission senior trade and investment commissioner Paul Sanda noted that cherries and summerfruits are the best pairing for anyone looking to take care of their health in these times.
“These fruits have antioxidants and vitamins C, A, and K that aid a wide range of benefits, including heart health, lowering blood pressure, and overall provide a powerful boost to your immunity,” he explained.
Taste Australia Cherries and Summerfruits are also incredibly versatile and fit well in any pie, tart, or dessert you have planned for your holiday dinners. Whether you’re folding them into your pie filling, or using cherries as a fresh garnish for your tarts, a delicious tinge of juicy sweetness is guaranteed with every bite.
To further drive buzz for the campaign, Taste Australia is running a special social media contest. Titled Basket of Summer Joy, the contest invites Malaysians to get their creative juices flowing by arranging a fruit basket featuring any one or a combination of Australian Cherries and Summerfruits. The most creative entries will win RM200 worth of cash or supermarket vouchers!
The Basket of Summer Joy contest has been running since Dec 19, 2021 and will end on Feb 26, 2022.
Taste Australia’s range of cherries and summerfruits is now available at major supermarkets such as Jaya Grocer, Village Grocer, QRA, Lotus’s, and AEON supermarkets across Malaysia. Dec 30, 2021
