The rise of 7-Eleven

7-Eleven, home of the 64-ounce Double Gulp and the Pina Colada Slurpee, has helped revolutionised the way US citizens shop in convenience stores.

In March 2019, the 90-year-old brand launched its first Evolution Store.

Featuring fresh food options and specialty alcohol, the new store concept is aimed at a new generation of consumers.

With consumer behavior changing due to COVID-19, the convenience store industry could be on the verge of a profound change.

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