Canon Malaysia aims diversification for expansion

CANON Marketing Malaysia aims to create new businesses and grow through the diversification and lateral expansion of its existing operations into two segments — business-to-business (B2B) and business-to-consumer (B2C).

President and chief executive officer Andrew Koh said the company understands and embraces the challenge of new growth through a strategic transformation to B2B and B2C.

 “Within our B2B segment, Canon targets to grow the segment up to 50% of total revenue in three years’ time, and currently, we are at 35%,” he told Bernama.

As for its B2C segment, Koh said Canon aims to continue elevating the market by producing diverse products and services that are able to meet consumer needs at every life stage.

As the COVID-19 pandemic continues to disrupt the market, production as well as supply chain, Canon has provided various initiatives, especially for the small and medium enterprises (SMEs), to sustain and enhance their business growth in these challenging times.

As a total solutions provider, Koh said, Canon has a comprehensive range of B2B technology products and offers an array of hardware, solutions and services for SMEs to ensure they are able to achieve optimum performance and solutions for customers.

Canon has 61 authorised vendors via official partnerships established nationwide to deploy services, including installation works, network issues mitigation, as well as product servicing of its multi-function devices.- Nov 22, 2020.

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