TOUCH ‘n Go Sdn Bhd (“Touch ‘n Go”) has launched a three-month campaign in Penang to encourage cashless and seamless payment options for an integrated mobility experience covering toll, transit and parking among Penangites.
An officiation ceremony for the campaign was held on Sunday (Oct 15) at the Royale Chulan Hotel in Georgetown which was graced by Penang Chief Minister Chow Kon Yeow, with state officials and representatives from various government agencies in attendance.
“Penang has a clear objective of building a resilient digital infrastructure by 2030,” commented Touch ‘n Go CEO Praba Sanjarajoo.
“Considering the pivotal role that transportation plays in the development of any city or region, an efficient mobility ecosystem not only enhances the quality of life for residents but also drives economic growth and environmental sustainability.”
Commenting on Touch ‘n Go’s presence in Penang, YAB Chow Kon Yeow said the implementation of e-payment services, such as Touch ‘n Go RFID, is encouraged as it is convenient, efficient, and secure.
“With Touch ‘n Go embarking on this journey with us, we are confident of the ability to achieve the state’s mission to go 100 percent cashless by the year 2030,” he remarked.
“The state applauds Touch ‘n Go’s initiative and support, and we would like to take this opportunity to express gratitude for organizing this campaign to assist and equip Penangites with the right tools to go fully cashless.”
The “Walao Eh Just In Penang” roadshow will run from now till December 2023 across multiple locations in Penang Island and Seberang Perai.
The roadshow aims to introduce seamless mobility solutions to Penangites, in the form of Touch ‘n Go’s RFID and enhanced Touch ‘n Go card.
A specially-fitted mobile truck will be parked at key locations and Penangites will be able to enjoy special campaign offers on RFID tags as well as purchase exclusive Touch ‘n Go bundle sets consisting of one RFID tag and an enhanced Touch ‘n Go card.
Users will also be able to enjoy instant rebates upon purchase of these products at the roadshow locations. They can also opt to get complimentary fitment of their RFID tag to their vehicles by the fitment crew on site.
At the event, Praba also presented a mock cheque for RM50,000 to Chow being contribution to Jabatan Kebajikan Malaysia for the development of key initiatives and programmes which focus on digital inclusion and tech literacy for the various local communities.
A second mock cheque of RM15,000 was presented to the Penang Heritage Trust for the preservation and conservation of heritage buildings in Penang.
Visitors to the “Walao Eh Just In Penang” roadshow locations will enjoy various fun activities, as well as the chance to win exciting prizes such as Touch ‘n Go e-wallet reload PINs, vouchers, and merchandise, with complimentary RFID tag fitments also available. – Oct 19, 2023
