Wake The Crew debuts signature coffee concentrate sachets in Malaysia

EXCITING news, coffee lovers! Wake The Crew – the pioneers of coffee concentrates for busy professionals – has expanded their reach to Malaysian shores, starting with Kuala Lumpur, Penang and Johor!

Established in 2020, the company has made a substantial impact in Singapore, serving over 100,000 bottles of their signature coffee concentrates and ready-to-drink cold brews to date.

Recognising a need for convenient coffee solutions for working professionals in Malaysia, Wake The Crew will be offering sachet versions of their best-selling coffee concentrates, enabling Malaysians to access quality coffee on-the-go.

Wake The Crew began its journey as a solution to the coffee needs of busy professionals. Founded by working professionals Lee Ting Ong and Christabel Cher, they understand the challenge of finding time to brew a good cup of coffee and the constant need to resort to café visits.

(From left) Lee Ting Ong and Cristabel Cher

The idea for Wake The Crew was born from this experience, with the belief that coffee should be accessible to everyone, anytime, anywhere. They created Coffee Concentrates designed with the busy consumer in mind – making it easy to pour, mix, and enjoy.

Wake The Crew’s expansion into Malaysia is not just about crossing borders; it is a strategic move to introduce their newest product innovation: Coffee Concentrate Sachets.

Similar to their existing coffee concentrate bottles, the sachets can be consumed simply by adding milk or water, hot or cold.

However, the sachets bring about an added level of convenience with a 6x concentrated coffee, longer shelf life, easy heating and travel-friendly size, providing unparalleled versatility.

In line with this launch, Wake The Crew is introducing a special first-buyer promotion for Malaysia. For a limited time, new customers can now avail a fantastic offer of 50% off their first box of coffee concentrate sachets!

According to Wake The Crew co-founder Lee Ting Ong, they started the company in 2020 with a vision to provide high-quality coffee concentrates to customers, and have since then experienced significant growth.

“Expanding our operations overseas and setting up a manufacturing facility in Malaysia are major milestones that reflect our commitment to serving our customers better,” she remarked.

“While there have been hurdles along the way, the progress we’ve made in raising brand awareness and boosting online sales is encouraging. We are excited about our future and remain dedicated to offering premium coffee solutions to busy professionals.”

As they expand into Malaysia, Wake The Crew is dedicated to increasing brand awareness and product awareness with plans to utilize online platforms and pop-up events in Kuala Lumpur to promote their brand and products.

Their goal? To make coffee concentrates as popular in Malaysia as they are in Singapore.

Looking ahead, Wake The Crew has grand plans for regional and international expansion. In 2023, the company will further extend its reach into Vietnam and lay the groundwork for entering Indonesia and South Korea in the next three to five years.

For more information about Wake The Crew and their products, visit www.wakethecrewcoffee.com.my/. – Nov 23, 2023


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