A.S. WATSON Group, the world’s largest international health and beauty retailer, and Grab, Southeast Asia’s leading super app, has unveiled Southeast Asia’s largest O+O (online and offline) health and beauty partnership.
Spanning across six Southeast Asian markets and involving over 2,200 Watsons stores, both partners will collaborate across multiple services starting with GrabExpress, GrabMart and GrabPay to significantly expand Watsons’ online reach in Southeast Asia.
The new partnership means that customers will be able to conveniently access their favourite health and beauty products from an extensive network of Watsons stores via Grab in Singapore, Indonesia, Malaysia, Thailand, Vietnam, and the Philippines.
COVID-19 accelerated the growth of e-commerce with customers expecting their purchases to be delivered fast, according to Watsons International’s chief digital officer Freda Ng.
“With our unparalleled network of 2,200 stores in Southeast Asia which is a core touch point for customers and key to enabling fast deliveries, Grab is the ideal partner to complete the purchase journey,” she pointed out.
“This O+O partnership provides added convenience to our customers who can now shop for over 62,000 health and beauty products, either from the Watsons App or on GrabMart, and have them delivered to their doorsteps in under two hours.”
To be rolled out in phases across the region, the Watsons-Grab partnership entails:
- Expedited delivery through GrabExpress: By tapping into Grab’s large and scalable on-demand parcel delivery fleet, Watsons customers will be able to receive their purchases made through the Watsons website and mobile app within hours instead of days.
- E-commerce expansion through GrabMart: Customers in Singapore, Malaysia and Indonesia can now shop the full Watsons’ online catalogue on GrabMart with other markets to follow, and have their orders delivered instantly to their doors.
- Convenient cashless payment through GrabPay: Watsons will soon accept GrabPay cashless payment option in its Southeast Asia stores and integrate the region’s most popular digital wallet into its Watsons mobile app to further improve the shopping experience for customers. – Jan 19, 2020
