GIVEN the advent of online shopping platforms, the onus is on business owners to create something special and unique to tempt customers to brick-and-mortar stores.
At a time when businesses are still adjusting to this paradigm shift in consumer behaviour, many factors must be taken into consideration when choosing a potential retail space.
According to retail space consultants RWC on its website, these are the essentials to consider.
Eye-catching design
Every retail location should have an eye-catching design that entices customers into the store and keeps them engaged while they’re browsing. This starts with the exterior, particularly the window displays and signage.
In busy areas, shops only have a few short seconds to convince passing foot traffic that their products are worth checking out, so it’s vital for your retail space to have a unique visual style that stands out from the competition. Besides increasing customers, your brand gets an uplift too.
Flexibility and freshness
It’s important not to rest on your laurels and leave things unchanged for too long. The best and busiest retail destinations recognise a need to keep things fresh. One of the most common examples to this approach is the seasonal themes in clothing outlets.
To ensure your business is constantly evolving, it is vital for your retail space to offer enough flexibility to change things up.
That means having plenty of room to rearrange your products, as well as the ability to change the visual appearance of your store through different decorations or even new coats of paint.
A customer’s journey
Finally, and perhaps most importantly, a great retail space should be designed around the customer’s journey. There’s no point in attracting lots of potential buyers into your store with a great window display if they can’t find what they’re looking for.
Accordingly, make sure that your store is laid out in such a way that every area is clearly visible from the entrance, and that there’s a clear path to purchase with minimal queuing.
Looking for a new retail space? Do check out edumetro – a mixed integrated development in the mature and affluent neighbourhood of USJ 1, Subang Jaya.
To find out more, please go to:https://edumetro.com.my/– March 17, 2024
