Will ‘X’ mark the spot for Elon Musk and Twitter?

He bought Twitter for 44 billion dollars so perhaps it shouldn’t be unexpected that Elon Musk wants to leave his mark on the social media website.

Musk’s takeover has been turbulent with mass-layoffs of staff, concerns over how content is moderated and criticism of changes to the social media platform.

So what’s behind this branding transformation? How will it go down and what’s Musk hoping to gain from it?

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