XERANTI Sdn Bhd has taken on the commendable responsibility of revitalising a 20-year abandoned project in Serendah, Selangor as a white knight property developer. The ambitious project will be the benchmark for green sustainable and affordable housing development.
This initiative reflects the group’s commitment towards innovation and corporate social responsibility (CSR) as it leads the way in green sustainable and affordable housing, thus ensuring the well-being of the long-suffering purchasers of the abandoned Project.
This remarkable undertaking signifies a new era in Malaysia’s suburban growth, aiming to transform the landscape into a model of sustainable community development.
Spanning over 100 acres of leasehold land, the project is strategically located just 1km off the recently completed Rawang By-Pass and within a 2-km perimeter of both the Rawang KTM station and the new ECRL (East Coast Rail Link) Serendah station.
Xeranti is a strategic partner of Masteron Sdn Bhd, a family-run property developer with an established track record since 1981. It is noteworthy to mention that the Choy family who owns Masteron also controls and owns the majority stake in Federal International Holdings Bhd – a Main Market-listed company on Bursa Malaysia.
The briefing and explanation of the revitalisation and rehabilitation project were witnessed by caretaker Selamgor menteri besar Datuk Seri Amiruddin Shari and the caretaker state housing, urban well-being and entrepreneur development committee chairperson Rodziah Ismail.
Xeranti executive chairman Basarudin Mohd Tapi shared that Xeranti is committed to restoring the abandoned project of more than 20 years by pushing forward a vibrant and sustainable future for the Serendah community.
“It’s more than a business venture; it’s a commitment to the community, a vision for a vibrant and sustainable future,” commented Basarudin. “By acting as a white knight, Xeranti takes on the noble task of understanding the needs of the purchasers and the community.”
Unique selling propositions
With upcoming ECRL connectivity and accessibility, he envisages a suburban landscape transforming into vibrant community hub which provides relief and new opportunities to those who have waited so long for the project’s completion.
The unique selling propositions (USP) of this project extends beyond typical developments. It embodies Masteron’s signature approach to creating affordable, sustainable green communities.
The integrated expansion will encompass a dedicated co-operative managed pre-school, solar roofing, 3R Centre, community farm and many more – all planned within a gated and guarded environment.
“We aim to create a landmark that stands as a testament to innovation, quality and sustainability. Our reputation for excellence, innovation and quality, cultivated through numerous successful projects is at the forefront of this initiative,” Basarudin pointed out.
“Aside from that, our strategic alignment with our reputable partners also put us on a strong footing for a development that is both economically viable and socially responsible.”
Scheduled to unfold over seven years in five phases, the project is expected to become a beacon of sustainable development in Malaysia and will be a benchmark for all green affordable housing.
This resonates with Masteron’s long-standing commitment to community welfare and its expertise in managing complex projects. – Aug 10, 2023