XOX enters M’sia Book of Records with biggest hologram on a mobile truck

XOX Bhd has stamped its name in the Malaysia Book of Records after introducing the biggest hologram on a mobile truck to kick-off its XOX PUBG Unity League that is scheduled to take place on May 29.

This initiative marked one of the company’s key milestones in the industry as XOX is an innovative company that strives to provide continuous digital solutions to its consumers.

The telco has re-defined the industry by innovating products in parallel to technology advancement. XOX is committed to expand locally and globally by catering to segmented target audience as well as promoting digital lifestyle to Malaysians. 

The hologram mobile truck was designed to signify the maiden league and to also tell the story of XOX’s journey throughout the years of its incorporation.

In a small reception event, representatives from the Malaysia Book of Records presented the certification to XOX.

“E-sports is a trending sport that would enable XOX to engage the gaming audience, especially among the youth,” commented XOX’s head of digital and strategic business Leon Chew Tuck Wai.

“Our name is forever marked in the Malaysia’s Book of Records with this feat. In these challenging times, XOX plans to create more engaging content via our e-sports tournaments to widen the variety of family-friendly content in Malaysia.”

The truck launch at Menara Lien Hoe is the first pit stop to kick start the promotion for the league. The truck is scheduled to move around in Klang Valley daily, covering universities, colleges, Ramadan bazaars and shopping malls until May 30.

Members of the public are welcomed to visit and take a picture of themselves with the truck at selected malls and universities. The final destination of the truck will be at Pavilion Mall in Kuala Lumpur by May 29. – May 5, 2021

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