TOURISM-RELATED property developer Yong Tai Bhd has strategically positioned itself to tap the return of theatre audiences, given re-opening of the Malaysian economy creating an unprecedented demand for in-person and shared experiences.
Yong Tai’s strong engagement with various production houses that feature local and international artists and performers has enabled the group to enter into collaborations to produce exciting and diverse live shows at its Encore Melaka Theatre this year.
The group also offers flexible packages to help local production houses get back on their feet after two years of absence due to the COVID-19 pandemic.
“The uniqueness of Encore Melaka has given us the leverage to produce various live shows in collaboration with artists via its unique features. Encore Melaka is a world-class theatre engineered using the latest technology,” commented Yong Tai’s chief operating officer Datuk Zoe Tan.
“The performance is presented in a new genre and innovative art production – a 360-degree rotating auditorium and four main stages comprising a water & mist stage, lifting platforms, a multi-storey stage and Yarn houses, and are well equipped with advanced audio and 3D video mapping projection.”
According to Tan, enquiries regarding the availability of Encore Melaka events have increased with re-opening of the Malaysian economy.
“We have received a lot of enquiries on the availability of Encore Melaka for events at the beginning of this year. There are many plans in the pipeline such as the staging of two mega-events, namely City Drift in June and the year-end countdown in December,” noted Tan. “Both events are able to draw domestic and international tourists’ visits to Encore Melaka.”
Beyond positioning itself as the venue for events, Encore Melaka will serve as a one-stop solution for all event staging needs and even cater for outdoor activities and marketing and ticketing sales.
“From superior audio-visual solutions, 3D-video mapping projections, outstanding stage design, and high-quality multimedia production to marketing and promotional activities and ticketing sales, local production houses can leverage the collaboration with Encore Melaka to produce engaging and entertaining live performance shows,” added Tan.
Among some of the live entertainment, art and cultural shows that have been scheduled up until December include “Mending the Broken Sky”, a Chinese music and drum theatre produced by arts outfit Orang Orang Drum Theatre, “Mentega Terbang”, a Malay movie presented by Anomalist Production, and “Will You Marry Me?” which is a music talk show presented by Toh Harnniann.
At 12.05pm, Yong Tai was unchanged at 10 sen with 956,100 shares traded, thus valuing the company at RM137 mil. – April 29, 022
