ZALORA, Asia’s online fashion, beauty and lifestyle destination, has launched a regional partnership with Atome to introduce buy now pay later flexible payment options across both its mobile app and website.
With this, ZALORA’s shoppers will be able to split purchases into three, zero-interest payments during the checkout process on ZALORA’s mobile app with website check-out to launch by the end of this month.
“This partnership introduces safe and secure payment choice and flexibility for our customers, especially for our fashion, beauty, lifestyle and luxury fashion categories,” ZALORA’s chief operations officer (COO) Rostin Javadi pointed out.
“Shoppers now have the ability to split their purchase into bite-sized payments that make higher price point items more accessible and available, thereby enhancing the customer shopping and payment experience.”
Paying via Atome – the first buy now pay later brand to partner with Zalora across the region – is now available to ZALORA customers in Singapore and Malaysia, and will be progressively rolled out to customers in Hong Kong, Indonesia, the Philippines and Taiwan in coming months.
To pay, users have to register and select Atome as the payment option.
“Already, the partnership is off to a great start as we have seen 70% growth in the number of our customers using Atome in Singapore and Malaysia since our soft launch in recent weeks,” added Javadi.
As one of the region’s pioneer fashion, beauty and lifestyle e-commerce platforms, ZALORA is a curated platform that offers shoppers authentic products from over 3,000 international and local brands, covering a wide range of categories from fashion and luxury apparel, accessories, beauty, lifestyle and home and living products.
It has established a strong presence throughout the region, particularly in Singapore, Indonesia, Malaysia, Brunei, the Philippines, Hong Kong, and Taiwan. – May 11, 2021