IT is indeed getting very interesting by the day to second guess what the supposedly budget carrier operator has up its sleeve next? Having unveiled beauty and financial products last week, the Harumanis mangoes today joined the chorus of new business ventures initiated by AirAsia.
Without further ado, now everyone can order the original Harumanis from Perlis online and have their favourite mangoes delivered to their doorstep.
This follows a tie-up between airasia farm (formerly OURFARM ASIA) and the Ministry of Agriculture and Food Industries (MAFI), Department of Agriculture as well as the Federal Agricultural Marketing Authority (FAMA) of Perlis as an official distributor of Harumanis mangoes.
The signature Perlis mangoes will be exclusively available for online order via airasia’s e-commerce platforms: airasia food and airasia fresh.
Customers in the Klang Valley can buy the highly sought-after seasonal mangoes via airasia fresh where they can schedule their deliveries for future dates.
While airasia food will address the on-demand market in Klang Valley and soon Penang where customers can expect their delivery within an hour of purchase, airasia farm is partnering with Foodpanda for orders and delivery to Sabah.
All orders can be made starting April 30 on the above e-commerce platforms.
Airasia farm’s long term goal is to bring better value to benefit over 2,400 Harumanis farmers across Perlis so they can generate a larger income for their harvest online, in line with MAFI’s objective to encourage the farming community to utilise e-commerce platforms to market their fresh produce online.
Harumanis is a type of seasonal mango from the state of Perlis which can only be harvested once a year between April and June.
It has high nutritional values including rich in vitamin A, B, magnesium and potassium with sweet fragrant and taste. MAFI expects this year’s harvest to be worth RM66.7 mil.
“We are pleased to be given this opportunity to undertake the distributorship of the limited-edition Harumanis mangoes directly from Perlis across Malaysia,” commented airasia farm general manager Lalitha Sivanaser.
“Leveraging on the airasia’s ecosystem as a whole, we believe we are well-positioned to develop a sustainable supply chain and aim to distribute 10 tonnes of Harumanis mangoes this year to support the Government’s ‘Harumanis Kembali Lagi’ campaign.”
Since June last year, airasia has been actively extending efforts and resources in the development of cross-border e-commerce especially in Sabah besides establishing strong distribution networks and collaborative relationships with the local fresh producers and businesses across Malaysia, according to Lalitha. – April 26, 2021