OFFERING beauty needs for everyone, up to 50% off on selected brands and free delivery within Klang Valley for launch promo.
Such buzzwords mark another diversification effort by budget carrier AirAsia Group Bhd outside its core business with plan afoot to raise US$300 mil (RM1.23 bil) to expand its digital business arm, AirAsia Digital, thus offsetting the crippling effect of the COVID-19 pandemic on the aviation sector.
To further strengthen its e-commerce offering, airasia super app has today rolled out its latest product offering, airasia beauty, simultaneously in Malaysia and Indonesia.
Acknowledging the ever growing market demand for beauty and skincare products, airasia beauty has a rapid expansion plan within Asean and is set to take the region by storm, offering an endless list of products.
From skincare that caters to all skin types, an array of make-up for all occasions, fragrances, bath and body supplements for serious pampering, airasia beauty curates products inspired by real, everyday beauty routines.
Accessible via the airasia super app (under Beauty tab) and airasia.com/beauty, the platform features a wide range of brands including History of Whoo, Dr Morita, Mediheal, The Mineraw, farmskin, Clio, Dashing Diva, Cosrx and many more with authenticity guaranteed at a great value.
airasia beauty currently delivers within Klang Valley, Malaysia and Jakarta, Indonesia by Teleport, airasia digital’s logistics venture.
“From our experience with airasia shop, we observed remarkable demand for our beauty products, and we decided to carve out airasia beauty as a stand-alone service, offering authentic beauty products delivered to your doorstep,” commented airasia super app’s e-commerce head Lim Ben-Jie.
“With airasia beauty, consumers can look forward to an integrated online shopping experience supported by real personal beauty tips, product reviews and favourite picks from our Allstars and other users.”
To celebrate the launch, from today until May 12, airasia beauty is offering up to 50% off selected brands and free delivery within Klang Valley. – April 21, 2021
