POOR response rate has prompted American car marque Chevrolet to issue an alert to remind Malaysian customers of the on-going recall campaign involving 3,725 units of Chevrolet and SAAB vehicles in Malaysia.
Launched in June last year, the campaign aims to replace the Takata driver airbag inflators in affected vehicles as there is potential of fatality if the faulty airbags deploy in the event of an accident. The affected models are:
- Chevrolet Cruze: model year 2010–2015
- Chevrolet Orlando: model year 2013–2015
- Chevrolet Sonic: model year 2013–2014
- Chevrolet TRAX model year 2017
- SAAB 9-3: model year 2007
“The response rate in Malaysia has been below expectation. This is alarming as fatalities may occur if the faulty airbags deploy in an accident,” a spokesman for Chevrolet Sales Thailand, the company responsible for the recall campaign in the Southeast Asian region pointed out in a media statement.
“Affected Chevrolet owners who did not receive alerts or calls due to outdated data are encouraged to contact our call team or log on to the recall campaign microsite for more details. For the safety of you and your loved ones, it is ideal to have the airbag replaced before holiday travels begin.”
Moreover, help from Malaysian motorists is also being sought to spread the alert or forward it to friends and loved ones who may own an affected Chevrolet vehicle given it has been difficult to trace customers and owners due to outdated customer data.
Since Chevrolet does not currently have an office in Malaysia, the company has appointed two local partners to carry out the campaign.
For communications, Saphan9 Engagement, a communications and content consultancy has been appointed to handle the recall campaign including announcements, customer outreach, digital assets, information and data management.
Recall repairs will be handled by selected Honda authorised dealerships. The recall repair will be free-of-charge. Affected owners are encouraged to visit the Chevrolet recall microsite www.chevrolettakatarecallmy.com where they will be guided to their airbag recall repair.
For further enquiries, vehicle owners may call +6011 3129 9963 or +6011 3129 9965 or visit www.chevrolettakatarecallmy.com. – April 17, 2023
