Japan’s major power player goes through rebranding

Mitsubishi Power Ltd officially changed its corporate name from Mitsubishi Hitachi Power Systems, marking the start of a new chapter in the company’s mission.

It aims to solve the foremost energy challenges of today, including decarbonising energy and bringing reliable power to people worldwide.

With its new brand identity, Mitsubishi Power moves forward in its ambition to become a leading energy solutions company with a broad spectrum of businesses in grid-level power generation, renewables, energy storage and digital technologies.

Being a wholly-owned subsidiary of Mitsubishi Heavy Industries (MHI) Group, Mitsubishi Power will establish greater synergy with its sister companies and expand its business by tapping new customer categories.

It plans capitalise on existing investments in emerging energy solutions such as hydrogen, ammonia and solar power, to address the diverse and increasingly complex energy needs of customers around the world.

“With our new identity, Mitsubishi Power will develop even more cutting-edge solutions to better serve our customers and broaden our portfolio further,” Mitsubishi Power Ltd president and CEO Ken Kawai said in a press release yesterday. – Sept 5, 2020, Bernama.

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