KELLOGG Company, the world’s leading cereal and snacks company, has partnered with The Lost Food Project, to distribute breakfast and snack items to essential frontliners throughout this month.
Facilitated by The Lost Food Project, Kellogg had contributed breakfast packs consisting cereal, milk, fruits and Pringles to about 5,000 frontliners, which include healthcare personnel, police officers and vaccination centre volunteers around Kuala Lumpur and Seremban, Negeri Sembilan.
Kellogg South East Asia managing director Anoop Abraham said the company was committed in providing nutritious food and help resolve food security issues via its feeding programmes.
“In conjunction with World Food Day, we continue to push forward this commitment by recognising our essential frontlines for their tireless effort and contribution throughout the pandemic and also address food security issues facing millions of people in these difficult times.
“As a plant-based food manufacturer, nurturing best practice with farmers and driving a circular economy to target some of the United Nations’ key Sustainable Development Goals,” added The Lost Food Project S founder of Suzanne Mooney,
This contribution, which coincides with World Food Day on Oct 16, is part of Kellogg’s ‘Better Days’ initiative; its corporate social responsibility flagship initiative which is aimed at creating better days for three billion people by the end of 2030.
Since the beginning of COVID-19, Kellogg’s Better Days programme in Malaysia had distributed 1,155 food packages, under its essential food programme, consisting of essential goods such as rice, flour, cooking oil and canned food, as well as snacks to B40 group and families around Labu and Nilai in Negeri Sembilan.
The company has also distributed 1,800 boxes of nutritional cereal which amounted to more than 18,000 servings of cereal to the COVID-19 response unit in Hospital Sungai Buloh and 4,800 snacks amounting to more than 20,000 servings to frontliners such as police officers and healthcare personnel in Negeri Sembilan and Putrajaya, as well as flood evacuees from Kelantan and Pahang who were victims of the recent flood situation. – Oct 17, 2021
