IN light of the Government unveiling its RM15 bil PERMAI assistance package, e-commerce platform Lazada Malaysia today announced a return of its Pakej Kedai Pintar 2.0 with a quadrupled funding of RM44 mil to help over 70,000 local small and medium enterprises (SMEs) stay afloat throughout the second movement control order (MCO 2.0).
Businesses can sign up for the stimulus package from now until Feb 28 at http://lzd.co/SellOnLazadaMY.
Following the roll-out of the first Pakej Kedai Pintar stimulus package during MCO last year, local SMEs on its platform generated more than double their sales, according to Lazada Malaysia’s chief business officer Sherry Tan.
“With more than one in three Malaysians shopping on the Lazada app every month, we are able to leverage our strong consumer base to help local SMEs ‘MCO-proof’ their business, and in the meantime, enable them to retain job stability for their employees,” Tan pointed out.
“The impact of the initiative also goes beyond just short-term digital adoption, but also for long-term sustainability and growth as we drive the end-to-end digital transformation of entrepreneurs – from upskilling them in store building and customer engagement, to providing a unique access of real-time behavioural data, and ultimately boosting conversion.”
New and current participating sellers under the Pakej Kedai Pintar 2.0 stimulus package will enjoy 0% commission rates, waived payment fees, 90 days of dedicated store-building support, Lazada University training, subsidised advertising credits for Sponsored Search, free product exposure slots on Lazada Flash Sale, and more (terms and conditions apply).
The initiative aims to address business pain points and provide efficient solutions with subsidies and bonus exposure to help local SMEs boost their sales online.
With the Pakej Kedai Pintar 2.0 fully flattening the barriers of entry to digitalisation, SMEs with little or even zero experience in e-commerce can easily diversify their revenue streams from bricks to clicks without incurring any additional capital cost.
“After joining Lazada’s first Pakej Kedai Pintar during the MCO last year, I was able to switch my business model and started a grocery store to sell fresh produce online,” shared D Mart store founder Dylan Lee who sold more than 8,000kg of fresh vegetables in the span of a month during last year’s MCO.
“I was inspired by the growing demand online from the increasingly digital Malaysian consumer and the stimulus package made it easy for me to adapt during the pandemic.
“Even though it was new and unfamiliar to me, I was guided by the Lazada University’s comprehensive training and Lazada’s intuitive e-commerce tools which enabled my business to flourish.” – Jan 18, 2021
