By Aqalili Azizan
AirAsia and Pestle & Mortar Clothing launch ‘PMC x AirAsia: S.E.A. Pride’ – an exclusive capsule collection with the theme of celebrating and championing Southeast Asia, its culture and its people.
The collections were designed by seven different Southeast Asian designers from Malaysia (Pestle & Mortar Clothing), Vietnam (Headless), Cambodia (Lisa Mam and Peap Tarr), Thailand (Mamablues), the Philippines (Don’t Blame The Kids) and Singapore (Sam Lo).
With that, they aimed to spark conversations as the designers were given full creative freedom in expressing the essence of Southeast Asia through their eyes, ultimately showcasing to the world what the artists have to offer.
“We are pleased to join forces with another successful homegrown brand, Pestle & Mortar Clothing, to elevate the presence of Southeast Asian brands in our lifestyle offerings. This partnership has opened up opportunities for regional artists and designers to collaborate and showcase their work on our extensive network as well as online, and we hope this will encourage more young designers in ASEAN to find new ways to express themselves and their rich heritage,” said Head of Brand, AirAsia Group, Rudy Khaw.
The collection features seven clothing and accessory items such as three unisex t-shirts, a five-panel cap, a luggage tag, a bum bag and a set of three pins with the price range from RM60 to RM149.
PMC x Airasia: S.E.A Pride collection is available for purchase on selected AirAsia flights, Major Drop Sunway Pyramid, Major Drop Midvalley, pestlemortarclothing.com and ourshop.com.
