Maxis ties up with MDEC to empower businesses in digital economy

MALAYSIA Digital Economy Corporation (MDEC) and Maxis are joining hands to promote corporate innovation among businesses in Malaysia to stimulate the ecosystem and spur the country’s digital economy.

Both parties today signed a memorandum of understanding which detailed the framework for their mutual cooperation.

With the pact, Maxis and MDEC will together provide mentorship on coaching and develop programmes for startups and large corporates that are embarking on digital transformation journeys.

Additionally, they will also facilitate events and engagements that will foster a conducive environment for networking and collaboration between startups as well as larger corporations to generate business leads for the industry and accelerate corporate innovation.

“In this challenging and increasingly competitive business environment, we firmly believe that innovation will be a key success factor in re-evaluating business models and digital transformation strategies.

“Our collaboration with MDEC is therefore an important one as it allows us to collectively provide the right tools, support, and resources, so that we can bring together the best of technologies to help businesses to always be ahead in a changing world,” Maxis chief executive officer (CEO), Gokhan Ogut said, adding that the communications service provider looked forward to exploring and co-creating initiatives to fuel corporate innovation in Malaysia.

Lauding Maxis’ proactive stance in supporting organisations’ move to embrace digital transformation and enhance their readiness for the industrial revolution 4.0, MDEC chief executive officer Surina Shukri said, “corporations like Maxis possess market knowledge, resources, established networks, and the validation that all businesses aspire to attain, while tech startups possess the agility and novel ideas that corporations value.

“MDEC aims to harness these complementary strengths, which will not only advance the nation’s digital agenda but potentially lead to the creation of deep-tech solutions in our backyard that could shape the way we solve the most pressing global issues.”

She also stated that MDEC looked forward to fostering more corporate partnerships to attract digital investments to the country and augment Malaysia’s pursuit to be the Heart of Digital Asean.

Surina further encouraged Malaysia-based multi national corporations to join the effort to build the nation’s digital ecosystem and support local digitally-empowered businesses to grow globally.

As the first of their joint initiatives, Maxis and MDEC will be launching a digital Design Thinking workshop for MDEC’s corporate partners in October. The two-week workshop aims to promote the use of Design Thinking as a methodology to deeply understand problem statements of companies and challenge assumptions in an attempt to solve them in a creative and innovative way. – Sept 24, 2020

 

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